From Saturday, October 1, the Advertising Regulatory Council of Nigeria (ARCON) has prohibited the use of foreign voice-over artists and models.
In a statement, ARCON Director-General Olalekan Fadolapo said the ban is consistent with the Federal Government’s policy of developing local talent and inclusive economic growth for all sectors of the country, including advertising.
“ARCON, being the apex advertising, advertisement and marketing communications’ regulatory agency of the Federal Government, has in accordance with its statutory mandates, responsibilities and powers as conveyed by the Advertising Regulatory Council of Nigeria Act No. 23 of 2022 bans the use of foreign models and voice-over artists on any advertisement targeted of exposed on the Nigerian advertising space with effect from Ist October 2022,” Fadolapo said.
The director-general went on to say that all advertisements and marketing communications materials should only feature Nigerian artists and models.
He explained that ongoing advertising and marketing campaigns are allowed to run their course before the ban is imposed.
“However, subsequent applications for revalidation for continued exposure of such materials will not be granted by the Advertising Standards Panel (ASP),” Fadolapo said.
ARCON urged all advertisers, ad agencies, media outlets, advertising communities, and the general public to be aware of the ban.
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